Rewinding back a bit more, our Founder & CEO, Luke Klepec, spent his college summers landscaping and building an underground dog fence installation business. He knew he liked to work with his hands, but also took up an interest in technology by the end of his college career. After graduation, he started working for a construction software company and saw firsthand how primitive the construction industry really was. He saw that something as simple as their online presence needing more attention. The construction industry is the second largest industry in the U.S. next to healthcare, yet the most primitive and least data-driven. Needless to say, he sought out to fill that gap in the market, and strives to introduce more of America’s second largest industry to the digital side of business.

Some time after that, Luke’s mom, Kim became a licensed clinical social worker and started her own therapy practice. She was approached by a digital media company that wanted to build her a website for more than 10x the price that Luke was charging for contractor’s websites. Once he realized this, he saw that therapists with their own private practice were in dire need of more affordable digital solutions as well. This is when Fractyl Media started shifting towards more reasonable pricing options. Now, you pay for nothing but the cost of labor to build the site upfront, and then only enough to equal one client therapy session per month thereafter!